Besides providing a resource for instant communication, IM can always be used for several other purposes. Many companies use IM for question and answer sessions between employees, but IM can also be used to spread news and vital information that people need to know.
Due to the changing economy, there are more and more breaking news stories every day. Because some of these may be pertinent to your business or industry, you can use instant messaging to communicate relevant news links and other information that they may need to see.
For example, whenever I want to show one of my co-workers a great link, I just send it in an instant message. Then, this can spark conversation about the article that may give us some great ideas for projects or how to develop an idea to make it stand out from the crowd.
I believe that staying up-to-date, with what is happening around the world and in your industry specifically, is the best way to stay ahead of the competition and make sure that your company thinks of things first. No matter what the industry, from carpet cleaning to wildlife conservation, it pays to stay abreast of current events and what’s happening that’s relevant to your company.